In the course of my career as a writer and in my journey as an entrepreneur, I have had different brand identities. Years ago, when I first decided to make this a serious business, I worked with a designer who came up with a logo and business card for me. The first two pictures you see is the result. That was in 2012/2013.
At that time, it was safe to say I had no clue what I was about. What I knew was that I had a talent for writing, and I was willing to explore that talent and watch where it would take me. I had no clear cut destination, but I was determined to go on the ride. Different experiences later, I had a better understanding of what I was about, but even with that clarity, I still had a long way to go before I was to come into the full expression of my talent.
Years later, I decided to rebrand, give my company a new name, and again, my designer and I came up with what you see in this second picture. That was in 2016.
This time, I was seemingly less oblivious and more in control of the outcome I want. I plowed on. In the course of that journey, I discovered what I am truly capable of, and most importantly, I discovered what I shouldn’t waste my time doing.
Since the beginning of this year, I have explored further a larger scope of our capabilities and our deliverables as a company, and to that end, I knew a new brand identity has to be created. This time, I decided to make it more permanent in a way, so I reached out to my trusted friend and badass brand creator, Fola Folagbade of Pholar Studios. Together, we came up with an exquisite identity which I can’t wait to show you all.
Why change at all?
Before I do that though, I have to intimate you with the name change, why I chose that name and the problems I hope our services will solve in society.
Over the years, I saw some things that saddened me and at the same time made me very angry. I saw a dearth of excellent writers and a lot of mediocrity. I saw people who call themselves writers just to put food on their table, unwilling to actually do the work that will make them exceptional. I heard clients complain about giving their works to people and having to scratch everything and pay me to redo because of lack of excellence.
I was really tired so, I decided to put systems in place that will ensure that people have access to excellent writing whenever they wish it. This was what birthed Maggie Smart Media Company.
What do we offer?
The “media company” encapsulates all the deliverables our company provide for our clients. Our services include:
- Business Storytelling
- Transcription (audio to text and video to text)
- Other book deliverables (book review, book description, and writing of blurb)
To this end, I and my team of writers are determined to work together to provide the very best services for our clientele. Hence, our new brand identity reveals the heart behind delivering our services.
Anyone who has worked with me would say one thing about me; I am interested in a client’s work and my interest goes way beyond just the service I am providing at the moment. The gist of the matter is that I care, deeply.
I want to extend this same care to you and your work. I’ll love to work with you in any of the capacities mentioned above. Just reach out, and we will get the ball rolling.
To your success….